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SESSION:
Unlocking the Secrets to Loyalty and Retention
Allegra is responsible for leading the Beauty Insider program and Promotions for Sephora Americas. She is passionate about creating meaningful connections between Sephora and clients – generating lasting loyalty and relationships. Prior to joining Sephora in April 2015, Allegra spent 15 years at Gap Inc., where she held a variety of roles in CRM, Loyalty, Marketing, Inventory Management and Merchandising.