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The Balancing Act: Brand vs Performance Marketing
Ms. Ask joined Tailored Brands in October 2018. Previously, she was executive vice president and president, global retail at Levi Strauss & Company (LS&Co), where she oversaw more than 2,900 retail stores in 30 countries and partnered with the global e-commerce team to define and deliver a seamless direct-to-consumer experience. Prior to LS&Co, Ms. Ask held senior leadership positions at NIKE, Inc., Petco, Target and BC Natural Foods, and served as associate principal in the retail practice at McKinsey & Company. She is a graduate of the United States Naval Academy and began her career by serving as an officer in the United States Navy. Ms. Ask earned a Master’s in Business Administration from Northwestern University, Kellogg Graduate School of Management.