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SESSION:
Personalization as a Full-Funnel Strategy: How to Do It At Scale
Joseph is the founder & CEO of Agency Within, a full service digital marketing agency managing budgets over $500MM. Joseph founded the agency in 2015, which has since grown to 100 employees and works with clients such as Nike, Shake Shake & Spanx. Joseph was previously the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition & retention for the $100MM+ e-commerce business and 700+ retail stores with revenue approaching $1B.
Prior to joining the Vitamin Shoppe, Joseph managed digital marketing for Quidsi(an Amazon company), including Diapers.com, Soap.com, Wag.com and their other family brands with over $500MM in revenue. Joseph received his MBA from NYU’s Stern School of Business, specializing in digital marketing, entrepreneurship, innovation and business analytics.