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The Balancing Act: Brand vs Performance Marketing
Karen Clark is VP of Partnerships & Marcom at thredUP. She is focused on inspiring a new generation to think secondhand first through awareness campaigns, industry reports and retail partnerships. Her team recently led the launch of RAAS (Resale-As-A-Service), which allows retailers to plug into thredUP’s infrastructure to power secondhand experiences. She also runs the creation of thredUP’s Annual Resale Report, the leading industry study examining the trajectory of resale and consumer trends driving its growth. As one of thredUP’s first employees in 2010, Karen is passionate about ushering in the circular economy and a building a more sustainable fashion future.