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SESSION:
The Balancing Act: Brand vs Performance Marketing
Matt is the CEO of Pepperjam. An accomplished marketing cloud and digital advertising leader with a 20‐year track record of building and scaling high‐ growth companies and executing successful turnarounds. Matt is responsible for the overall strategic direction and day‐to‐day leadership of Pepperjam. Prior to joining Pepperjam in January of 2018, Matt was the turnaround CEO of Kinetic Social, a Facebook Marketing Partner. Prior to Kinetic, Matt was the co‐founder and COO of 500friends, a leading global SaaS loyalty marketing platform which he sold to Merkle in 2014. Prior to joining 500friends, Matt served as SVP of General Atlantic portfolio company, Webloyalty.com, where he was responsible for the company’s revenue generation activities and customer relationships. Previously, he was a co‐founder and SVP of IAC/InterActive’s Advertising Solutions Group and SVP and member of the management team credited with orchestrating the turnaround of Ask.com. Matt has also held key roles at Excite@Home.