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SESSION:
CDPs & Intelligent Segmentation for Personalization at Scale
Michelle Glaser is an analytics leader who has built the analytics team and culture at WW. She is an epidemiologist turned analyst who has a passion for numbers that enables her to effectively build and drive global analytics strategies at WW. She excels at translating ambiguous business needs into actionable problems and identifying the right methodologies to address them. Her passion is helping WW employees use analytic results to drive decision making and improve the business. As a lifelong athlete she knows the dedication and strength it takes to complete any challenge.