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Marketing Creative: From Human + Guesswork to Human + Machine
Ryan Deutsch is SVP of Global Customer Success at Persado, responsible for advancing the adoption and growth of Persado’s cognitive content solution among its largest enterprise customers on an international scale. He joined the company from Sears Holding Corporation, a long-time Persado customer, where he led one of the largest and most sophisticated digital direct response programs in North America. A 17-year veteran of the digital marketing space, he most recently served as the DVP, Digital Addressable Marketing at Sears, focused on the use of data to personalize digital experiences.