SESSION:

Why Customer Experience Is The Ultimate Marketing Tool

Ali Weiss is currently the Senior Vice President of Marketing at Glossier, a modern, digitally-native beauty brand made by editors who ‘get' what works and inspired by what girls want in real life. Prior to Glossier, Ali worked at BlackRock in financial institutions account management, corporate strategy and as the chief of staff to the Head of iShares. She is passionate about the little things in life that make the everyday better. Ali lives and works in New York City and is inspired by the idea of building a brand through conversations, community and peer-to-peer referral. She graduated from Stanford University and received her MBA from Harvard Business School.

SESSION:

Unlocking the Secrets to Loyalty and Retention

Allegra is responsible for leading the Beauty Insider program and Promotions for Sephora Americas. She is passionate about creating meaningful connections between Sephora and clients – generating lasting loyalty and relationships. Prior to joining Sephora in April 2015, Allegra spent 15 years at Gap Inc., where she held a variety of roles in CRM, Loyalty, Marketing, Inventory Management and Merchandising.

SESSION:

Engaging On-The-Go Shoppers with Mobile

Allie is the President & CEO of Cynthia Rowley where she oversees e-commerce, retail, wholesale, marketing, finance and operations. She began her career in finance and consumer retail investing at L Catterton and went on to gain years of experience across luxury e-commerce, sales, brand, digital and retail marketing at Estee Lauder, where she worked on iconic brands such as La Mer, Clinique and Origins. Allie made the move from consumer retail investing to follow her real passion of helping to grow amazing brands from a marketing and operations perspective. Cynthia Rowley was the perfect match - a legendary creative in Cynthia - and a knowledgeable, entrepreneurial business mind to help revitalize the brand’s potential in the new landscape of digital and DTC. Allie holds a BS in Finance and Foreign Affairs from the University of Virginia and an MBA with high distinction from Harvard Business School. She also serves on the board of Project Renewal and is an avid marathoner, traveler, and dog mom to a small Boston Terrier.

SESSION:

Storytelling & Organic Marketing

Andrea Moore is a Digital and Omni-channel retail executive with 20 years' experience launching and growing brands online. She has extensive experience in strategy; online and offline marketing; sales planning and forecasting; web re-platform and redesign; project management; talent assessment and team building; as well as operations and production aspects of online businesses. Brands Served Include: J. Jill, New York & Company, ALEX AND ANI, Lafayette 148 NY, Tacony Corporation, MILLY, Sleepy’s.

SESSION:

Unlocking the Secrets to Loyalty and Retention

Andrea Zaretsky is SVP, Client Engagement, at Sephora, where she leads Loyalty and CRM. Prior to Sephora, Andrea spent the majority of her career at American Express, most recently leading Customer Marketing for the US Card Business.

SESSION:

Reverse Engineering Google: A Deep Dive into Smart Bidding and PLA Co-op

Andreas Reiffen is a thought leader in data-driven advertising. His company Crealytics works exclusively in the retail sector, and offers a holistic approach to search, shopping and paid social campaigns. Andreas is a regular speaker at industry events worldwide.

SESSION:

Personalization: How to Prep Your Tech Stack for Changing Consumer Demands

Andrés Modak is the Co-Founder & Co-CEO of Snowe, a direct-to-consumer brand that makes bedding, bath linens, & tabletop essentials as irresistible as humanly possible. Andrés began Snowe in 2015 with Rachel Cohen while the two were outfitting their first home together. Uninspired by mass-market budget buys & pretentious luxury brands, they crafted Snowe to offer well-designed, high-quality home essentials at non-luxury prices. Andrés graduated from Carnegie Mellon & The Wharton School at The University of Pennsylvania.

SESSION:

Getting Under the Hood with Attribution

Barkha Saxena is Vice President of Data Science & Analytics at Poshmark, the leading social commerce platform for the next generation of retailers and shoppers. Barkha is an expert in her field, leading large-scale analytics implementations across multiple industries, including advertising, financial services, retail, e-commerce and telecom. Prior to Poshmark, she was Vice President of Data Solutions and Analytics Product Management at Nomis Solutions and she also led the data team at comScore, inc. as Vice President of Consumer Analytics. Earlier in her career, she was Director of Analytics and Corporate Strategy at FICO. She has deep expertise in consumer digital behavior data and traditional marketing, acquisition, risk and customer management data. She received her BS from IIT Kanpur, MA from University of California, Santa Barbara, and an MBA from The Wharton School at the University of Pennsylvania.

SESSION:

Ingredients of a Successful Marketing Team

Ben is the CMO at Priceline. He began at Priceline in 2006 in Financial Planning & Analysis. He then built a team of analysts while working at Booking.com in Amsterdam from 2009 to 2012, before returning to Priceline. He's an analyst, and takes pride in building great teams and using data to make decisions.

Ben has a BA from Yale in Economics, and an MBA from NYU in Finance, Law & Accounting, and Change Management.

SESSION:

Measuring Up: How 100+ Leading Retailers are Investing in Digital Commerce

Bob Meixner is Director of Product Strategy, Oracle Commerce Cloud and Loyalty Cloud, focused on omnichannel, AI-driven commerce and marketing. Meixner has been helping businesses optimize and scale their digital experiences for 13 years. He resides in New York City and when he’s not talking about digital customer experience, he can found navigating the boutique fitness studio scene.

SESSION:

Return of the Mack: Achieving Unprecedented Growth on Paid Search & Shopping

Brian has grown two companies from zero to seven-figure monthly revenue by creatively employing direct marketing tactics. A keen interest in the “why” behind all clicks drives his enthusiasm for optimizing both pre and post click, always with an eye on how to do something slightly different to stand out. On an average day, he’ll hit the refresh button on campaign results about 24 times.

SESSION:

Engaging On-The-Go Shoppers with Mobile

Brian Long is the CEO & Co-Founder of Attentive, a personalized mobile messaging platform for e-commerce and retail marketing. Previously, he was the CEO & Co-Founder of TapCommerce, a mobile advertising company acquired by Twitter in 2014. Brian has held a variety of executive, product, and sales roles at tech companies both large and small, including: Twitter, CNET.com, CBS Interactive, CrossBoard Mobile, and TapCommerce. He has spoken at various global industry events, and was named one of the Top 10 in NYC technology by Business Insider. Brian has a BA from the University of Pennsylvania.

SESSION:

Partnership Performance: a Discussion with Squarespace

Brianna Hanan heads up paid partnerships and podcast media strategy for Squarespace. Prior to that, Brianna helped another notable name in those spaces, mattress company Casper, bring its brand to life through innovative experiential marketing and partnerships.

SESSION:

The Balancing Act: Brand vs Performance Marketing

Ms. Ask joined Tailored Brands in October 2018. Previously, she was executive vice president and president, global retail at Levi Strauss & Company (LS&Co), where she oversaw more than 2,900 retail stores in 30 countries and partnered with the global e-commerce team to define and deliver a seamless direct-to-consumer experience. Prior to LS&Co, Ms. Ask held senior leadership positions at NIKE, Inc., Petco, Target and BC Natural Foods, and served as associate principal in the retail practice at McKinsey & Company. She is a graduate of the United States Naval Academy and began her career by serving as an officer in the United States Navy. Ms. Ask earned a Master’s in Business Administration from Northwestern University, Kellogg Graduate School of Management.

SESSION:

Doing Well While Doing Good: How Tumi Makes the Connection

Career digital guy with experiences across big and small companies alike. Over 4 billion dollars in exits now leading a 110 year old brand looking to grow up digitally.

SESSION:

How Leading Retailers Use Conversational AI to Drive Sales

Snaps is changing the way brands build and maintain relationships with customers through conversational AI. Global brands including Nike Jordan, Live Nation, Marriott Bonvoy, Ascena Retail, Coty, VICE and more leverage the Snaps technology platform to acquire new customers, increase lifetime value and improve customer experience with a complete AI-powered conversational solution.

SESSION:

Level Up the Foundations: Search, Social & Video

Christina leads BloomReach’s efforts to arm customers with the tools and knowledge they need to successfully compete in demanding markets. She is a leading thinker in e-commerce, having been a manager at Bain & Co., focused on technology, retail and strategy. Christina is an experienced computer programmer who has concentrated on site search, merchandising and payments. She helped found e-commerce teams at both Hewlett Packard and Walmart. Christina holds a bachelor’s in mathematics from Saint Mary’s College and an MBA from Harvard Business School.

SESSION:

Next-Generation Facebook & Instagram Marketing for Retail

Conor Ryan is the co-founder and Chief Innovation Officer at StitcherAds. StitcherAds is a Facebook & Instagram Marketing Partner helping retailers and agencies scale full-funnel marketing campaigns. Conor leads the charge on effectively executing omnichannel media campaigns for brands including Finish Line, Saks Fifth Avenue and JOANN. He drives innovations that deliver for clients against a quarter of a billion dollars in ad spend on Facebook & Instagram.

SESSION:

Creating Ingenious Sales-Boosting Customer Experiences Using AR

Dalia Lasaite is the CEO and co-founder of CGTrader, the world's largest source for stock and custom 3D models. Dalia joined the company in 2013 and has been instrumental in growing the CGTrader business together with the community of users and highly-skilled 3D designers which now number 2,000,000. CGTrader photorealistic 3D models are used for advertising, gaming, entertainment and recently by eCommerce retailers to create 3D and AR visualization of their products. CGTrader’s recent launch of the CGTrader ARsenal AR solution for eCommerce converts 2D images to photorealistic 3D models in any quantity, eliminating the expensive and time-consuming photoshoot process. CGTrader's AR solutions are used by Shopify, Fatboy, Garten und Freizeit and other retailers.

SESSION:

Personalized Promotions for Subscriber Growth: A Headspace Success Story

Dan Kessler is a media and technology executive who helps build new businesses. As the V.P. of Business Development and Partnerships at Headspace, he helps make meditation and the pursuit of happiness accessible to everyone by unlocking new opportunities and partnering with the world's best brands and companies. Previously, he was the S.V.P. of Operations & Strategy at Hallmark’s digital media group, Hallmark Labs, where he oversaw day-to-day administration and built new strategic businesses, such as Hallmark’s cutting edge SVOD service and digital greetings initiatives. Dan has worked across media and technology; as an entrepreneur (founding Palindrome Media in 2011), in film production (with Happy Madison and Sony in 2010), in venture capital (with KV in 2009), and in entertainment law (with Greenberg Traurig’s film group in 2004). A graduate of Columbia University and Stanford Business School, he lives in Los Angeles, CA with his wife Emily, daughter Evelyn, and black lab Remy.

SESSION:

Marketing Inside the Box: Packaging as a Marketing Platform

Danielle has built and grown successful marketing teams in the worlds of entertainment, wireless, loyalty, retail and tech. She builds deep, broad teams with wide brand/ performance/ revenue scopes. An expert in change management, she is also a trained negotiator and facilitator, who is skilled at building consensus and driving businesses forward. In November of 2018, Danielle joined Knix as Chief Marketing Officer. She leads Revenue, E-commerce, Analytics & Brand.

SESSION:

Deconstructing Today's Digital-First Consumer

Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well know stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Mr. Wright has over 20 years of professional experience leading sales and business development teams and executing high revenue deals. Currently, as the Chief Brand Officer at Adweek, Mr. Wright is charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek.

SESSION:

Traditional Media: What's Old is New

David Berkowitz is principal of the Serial Marketer consultancy. Prior roles include running marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of MRY, and launching 360i's emerging media practice. He has contributed more than 600 columns to outlets such as Advertising Age, VentureBeat, and Adweek, and he has spoken at 350 events globally. He publishes the Serial Marketer Weekly newsletter and runs the SerialMarketers.net Slack community.

SESSION:

Adapting Traditional Retail for Today's Digital Customer

Denise Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Denise is the SVP and Group General Manager of Fashion for Walmart ecommerce.  In this role, she is responsible for transforming fashion across Walmart’s U.S. ecommerce platforms, including Walmart.com, Jet.com, Shoes.com, and BareNecessities.com. This has entailed overhauling the fashion shopping experience, materially expanding the product assortment, driving key strategic retail partnerships and acquisitions, and launching high-profile exclusive brands such as EV1 by Ellen DeGeneres, Sofia Jeans by Sofia Vergara, and TEXTILE. Before joining Walmart, Denise was President of Global Digital and CIEM for the Ralph Lauren Corporation, where she transformed its internal digital capabilities, including the turnaround of its global ecommerce business and the creation of global digital centers of excellence. Previously, Denise was EVP and Chief Marketing Officer of Saks Fifth Avenue where she oversaw Marketing and Digital. Denise launched the award-winning saks.com and saksoff5th.com businesses and built them from the ground up to be a $1 billion+ destination for online high-end fashion. Prior to Saks Fifth Avenue, Denise worked at McKinsey & Company, where she was a leader of their Retail practice.

Denise is on the Board of Directors of the NYC Animal Care Centers and the Industry Advisory Board for The Wharton School’s Baker Retailing Center.

SESSION:

Harnessing the Power of the Amazon Shopper

Derek Laninga is a lifelong salesperson who from the time he could pull his little red-wagon and push his daddy’s lawnmower has been selling goods & services to his neighbors, and now clients. His specialty is with national accounts and he works tirelessly with his clients at execution of strategies. In his spare time he enjoys playing golf, spending time with his wife and their friends, and listening to his kids play music.

SESSION:

How Mastering Retention Can Fuel Acquisition

Elisha Singh-Kramer is currently the lifecycle marketing manager at Talkspace, an online therapy platform that connects user to licensed therapists via text, audio, and video messaging. Prior to Talkspace, Elisha worked in growth marketing at ClassPass. Much of her career has been focused on driving acquisitions at startups and volunteering her expertise in email marketing at some of her favorite non-profits.

SESSION:

Organic Social: How to Build a Community of Raving Fans

Emily Culp joined Cover FX as President in 2018. In her new role, Culp has established the vision and strategic plan for the complexion expert brand that is vegan + cruelty free. In particular, she has developed the global product architecture, as well as evolved the brand positioning in the marketplace to be differentiated, ownable and globally consistent. Additionally, Culp has implemented new sales and education processes and created a new company culture based on transparency, direct communication, accountability, embracing an entrepreneurial spirit and placing an emphasis on consumers at the heart of every decision.

SESSION:

Level Up the Foundations: Search, Social & Video

Emily Hickey is the Founder of Chief Detective, a boutique growth marketing agency that focuses on creating step-function changes for businesses using Facebook & Instagram. Emily also runs TheFam.online, a masterminds and networking group for growth marketers. Previously, she served on the executive teams of Lolly Wolly Doodle, HotJobs.com, and PhotoShelter. Emily is a graduate of the Stanford Graduate School of Business and UNC-Chapel Hill.

SESSION:

Organic Social: How to Build a Community of Raving Fans

Farzana is a strategic marketer who has spent her career building and growing companies. She has managed global brands and developed digital marketing strategies for companies including; Unilever, Bugaboo, Betty Crocker and Wyndham Hotels. Farzana founded a marketing technology company, and was the recipient of the Facebook Innovation Award. She is a Consultant at Chameleon Collective and excels at connecting the dots between consumer insights, marketing strategy and organizational design to help brands accelerate growth.

SESSION:

How Alternative Payments Can Drive Marketing Results

Gaurav is the SVP of Growth & Strategy at Molekule, pioneering their DTC strategy and growing e-commerce revenue rapidly. Before Molekule, Gaurav worked as a Lead PM for an AI company out of MIT Media Lab. Gaurav spent his formative years in Investment Banking across the globe, forming his opinions on growth and building a robust business. On the side, he is a mentor at Alchemist Accelerator, Angel Hack and Lean Startup Machine.

SESSION:

Getting Under the Hood with Attribution

Geoff leads the team responsible for customer acquisition and retention efforts spanning all paid media, onsite conversion, and CRM strategy and execution. Geoff also manages the North America eCommerce P&L.

Geoff is a member of CommerceNext’s Advisory Board, General Assembly’s Marketing Standards Board, and on the board of his condominium.

SESSION:

Organic Social: How to Build a Community of Raving Fans

Griffin Thall is the Co-Founder and CEO of Pura Vida Bracelets. Since launching the brand in 2010, Griffin has established himself as a leader in growth and content marketing and helped grow Pura Vida into a multi-million dollar company with over 1.6 million followers on Instagram, providing jobs to more than 650 artisans around the globe and raising more than $1.7 million for charitable causes. Pura Vida Bracelets has been featured on Inc.’s list of "5,000 Fastest Growing Companies in America,” and Griffin was also included in Forbes’ 2015 “30 Under 30” list.

SESSION:

The Future of Marketing & Ecommerce

Ilan Tito spent the past 15+ years focused on retail innovation, with an emphasis on merchandising and Ecommerce. In the early online days, he launched and managed Ecommerce for many leading fashion brands at Neiman Marcus and later joined YOOX to start and run their Monobrand Division globally. He is a Partner at Chameleon Collective focused on Ecommerce Strategy, Merchandising and interim leadership. His experience spans established brands such as Theory and John Hardy and startups including Bonobos, Stantt, Refinery29 and Snowe.

SESSION:

After the Buy Button: CLTV Leakage and Why Marketing Should Own the Customer Experience

Indy Guha is the VP of Enterprise Marketing at Signifyd, where he leads a team that will further accelerate the broader enterprise adoption of the company's solution. Prior to joining Signifyd, Indy was the youngest partner named in Bain Capital Ventures’ history, where he oversaw some of the firm’s key ecommerce-related investments, including SquareTrade, BloomReach, Kenshoo and Signifyd itself. His fascination with the modern commerce technology stack was fanned with Bain Capital Ventures’ investment in Jet.com, the most prominent example of a new breed of ecommerce enterprises.

SESSION:

How Snowe Automates Thoughtful Communication with Consumers

Jack Riker is the Director of Client Partnerships at BounceX. Specializing in fashion and beauty, Jack works with existing partners to help them drive revenue and produce results that truly move the needle, whether that be navigating the rapidly changing e-commerce landscape or sharing industry trends that can help grow their brands. Jack is fully entrenched in the startup world after spending two years serving as a Fellow at Venture for America, and his eye for design comes from his experience at Focal Upright. He is a graduate from Duke University with a BA in History and Economics.

SESSION:

Level Up the Foundations: Search, Social & Video

Jason Nickel is a consultant and former VP of Marketing and Creative for GREATS, a Brooklyn based sneaker start-up. He was previously #DoingThings at Outdoor Voices and Amazon.

SESSION:

How Alternative Payments Can Drive Marketing Results

Jennifer Bennett is a Senior Director of Sales at Affirm, focusing on the high growth sectors of travel and fashion. With her past experience at TripAction and Polyvore, she understands the changing travel and e-commerce industries, and how today's customers are interacting with new products and payment methods.

SESSION:

Marketing Inside the Box: Packaging as a Marketing Platform

Jennifer Daly is an experienced marketing professional, with over 10 years experience working in technology for fast growing companies including: Rogers Communications Inc (2007-2011). Wave Financial, acquired by H&R Block (2012-2015) and most recently Shopify (2015-2018). Currently she leads marketing at LimeLight, a subscription selling commerce platform.

SESSION:

Purple & The Power of Brand Storytelling

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

SESSION:

Personalization as a Full-Funnel Strategy: How to Do It At Scale

Joseph is the founder & CEO of Agency Within, a full service digital marketing agency managing budgets over $500MM. Joseph founded the agency in 2015, which has since grown to 100 employees and works with clients such as Nike, Shake Shake & Spanx. Joseph was previously the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition & retention for the $100MM+ e-commerce business and 700+ retail stores with revenue approaching $1B. Prior to joining the Vitamin Shoppe, Joseph managed digital marketing for Quidsi(an Amazon company), including Diapers.com, Soap.com, Wag.com and their other family brands with over $500MM in revenue. Joseph received his MBA from NYU's Stern School of Business, specializing in digital marketing, entrepreneurship, innovation and business analytics.

SESSION:

Day Two: Opening Remarks

SESSION:

Scaling Core Marketing Channels

Josh Greene is the CEO for The Mather Group, a digital agency specializing in Search Engine Optimization, Wikipedia and online advertising with a motto of "Nice People. Great ROI"

SESSION:

Harnessing the Power of the Amazon Shopper

Josh Owens is CEO of SupplyKick, a leading Amazon Marketplace retailer for growing brands. SupplyKick has been recognized nationally for rapid scale by Inc. Magazine, the Indianapolis Business Journal, and TechPoint. Prior to taking over as CEO, Josh was an instructor of economics and statistics in the Butler University Lacy School of Business and helped grow two technology start-ups, Angie’s List and One Click Ventures.

SESSION:

The Science of Path to Purchase in a Customer-Obsessed World

Julie is a Global Executive, Board Member, Advisor, Investor, & Entrepreneur. She's an accomplished leader who has built winning brands and teams for the world's largest companies and for start-ups. She has a proven track record of reaching diverse consumer segments in both mature and emerging markets. She brings extensive marketing, merchandising and operational expertise with a track record for leveraging innovation & technology to drive customer acquisition, retention, and upsell that delivers long term shareholder value. Julie has a record of growing sustainable profits for public and private enterprises, including Fortune 1, private equity, startups and turn-around businesses worldwide.

SESSION:

Boost ROI with Streaming, Social and Programmatic Automation

Justin co-founded New Engen and currently leads the Performance Marketing, Performance Product Management and Analytics functions. Prior to New Engen, Justin was at zulily, building attribution models for paid marketing, designing customer LTV predictions and leading the customer acquisition marketing teams for both digital and offline advertising. When he’s not daydreaming about new product features or building growth strategies with our customers, he spends his time scouring the web to find the best fried chicken restaurants in Seattle and stays busy eating the best fried chicken in the city.

SESSION:

How Alternative Payments Can Drive Business Results

Kareem Gahed has been John Hardy’s Chief Executive Officer since April 2019. Prior to his current role, he served as Chief Revenue Officer since January 2019 and has been with John Hardy for three years as Senior Vice President of Wholesale Commercial Operations and Vice President of International. With more than 20 years of specialty retail experience, Mr. Gahed has held executive leadership roles comprising operations, business development and licensing functions with leading global companies such as Abercrombie & Fitch and American Eagle Outfitters.

SESSION:

The Balancing Act: Brand vs Performance Marketing

Karen Clark is VP of Partnerships & Marcom at thredUP. She is focused on inspiring a new generation to think secondhand first through awareness campaigns, industry reports and retail partnerships. Her team recently led the launch of RAAS (Resale-As-A-Service), which allows retailers to plug into thredUP's infrastructure to power secondhand experiences. She also runs the creation of thredUP's Annual Resale Report, the leading industry study examining the trajectory of resale and consumer trends driving its growth. As one of thredUP's first employees in 2010, Karen is passionate about ushering in the circular economy and a building a more sustainable fashion future.

SESSION:

Next-Generation Facebook & Instagram Marketing for Retail

Kevin is an Industry Manager at Facebook, where he currently leads teams specifically focused on Sports and Specialty Retail. In his 5+ years there, he has managed partnerships with some of Facebook’s largest omnichannel retailers, helping them generate creative solutions and meet their business objectives. Before Facebook, he founded ThreadMatcher, a social commerce site that helped personalize the online shopping experience. Kevin has his MBA from NYU Stern and his BA from Hamilton College.

SESSION:

The Ingredients of a Successful Marketing Team

Kieran Luke is the General Manager of the Credentials business at General Assembly (GA), a division that he started in 2014. In this role, Kieran leads operations, product, business development and strategy. Since it’s founding, GA Credentials has assessed over 50,000 professionals for hundreds of organizations. Kieran chairs General Assembly’s Standards Boards and is a member of the GA Executive Team. Before joining GA, Kieran was a Principal at BCG, where he led projects in financial services, consumer goods and the public sector. He is the author of several online courses. He earned his MBA with distinction from the Kellogg School of Management, and his Bachelors of Actuarial Studies from The Australian National University. Originally from Australia, Kieran has called New York home since 2010.

SESSION:

How to Create A Test & Learn Culture Without Fear

LJ is the Chief Media Officer at TechStyle Fashion Group, a portfolio of digital fashion brands based in Los Angeles. LJ leads an internal agency for advertising across all TechStyle brands, including: JustFab, ShoeDazzle, Fabletics, Fabkids and Savage X Fenty. LJ’s org is an innovative, data-driven, in-house team that runs from concept to execution on creatives, media buying and marketing sciences. The team deploys >$130M in global advertising to drive growth across the brands. LJ has been a pioneer in building TechStyle, since joining as part of the FabKids acquisition in 2013. She was the original GM for Fabletics at launch, built the backbone for TechStyle’s data-driven culture developing a global analytics team, and now drives growth across TechStyle brands in her CMO role.

SESSION:

Making Podcasts and Radio Work for You

Lauren Fisher focuses on the advertising technology and trends marketers rely on to navigate an increasingly complex, cross-device and audience-driven world. Lauren writes about topics such as programmatic advertising, cross-device targeting, attribution and data management.

SESSION:

Level Up the Foundations: Search, Social & Video

Leslie Emmons Burthey is VP of Marketing at FabFitFun, the lifestyle membership creating personalized experiences that introduce you to the best the world has to offer. Leslie focuses on growth, content, CRM, and consumer insights. Leslie was previously the VP of Marketing at Winc (formerly Club W). Prior to Winc, she gained consumer product experience at Christian Dior and Ralph Lauren. She has an MBA from Stanford, and an undergraduate degree from the Wharton School.

SESSION:

Unlocking the Secrets to Loyalty and Retention

Lewis Gersh is Chief Stamp Licker (CEO) of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and e-commerce technologies. The fund specialized in retargeting, e-commerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information Network, a database direct marketing company that published on over 40 topics and delivered upwards of 1 billion email newsletters through both O&O and network sites. Lewis has served on many corporate and nonprofit boards, and is an accomplished endurance athlete, having competed in many Ironman triathlons, ultramarathons and parenting. He has a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.

SESSION:

Unlocking the Secrets to Loyalty and Retention

SESSION:

AI & Marketing Automation

SESSION:

Measuring Up: How Dagne Dover Uses Customer Metrics to Drive Growth

Margaret Gorin is an expert in enterprise technology strategy and digital transformation. She currently serves as Custora's Head of Growth Strategy, a cross-functional role that includes product innovation, business development, and go-to-market strategy. In her role, Margaret designs and launches new revenue streams for Custora and manages the rollout for major product releases, including Custora's new "v10" offering. Prior to joining Custora, Margaret helped two legacy IT companies make the transition to the cloud - first as an internal strategy consultant at IBM and later as part of SAP's digital commerce incubator. She previously served as an international relations analyst in Washington, DC. Margaret holds an MBA from NYU Stern and a BA from Washington University in St. Louis.

SESSION:

Driving Growth with TV: Linear or Streaming?

Matt Gehring is the Vice President of Growth at Rothy’s, the wildly popular San Francisco-based shoe company. Matt is a seasoned marketer and Marine Corps Veteran with over 18 years of experience, leading growth and lifecycle marketing for rapidly scaling ecommerce businesses at every level. With a focus on user acquisition, retention, analytics, and site optimization, Matt relies on a passion for melding data, psychology and customer experience to identify growth opportunities. Prior to joining Rothy’s, Matt drove growth at both new and established ecommerce companies such as Hims, Touch of Modern, Society6, and Provide Commerce (Proflowers brands). Matt holds both a bachelor’s degree from the University of California San Diego and an MBA from the University of Texas at Austin.

SESSION:

The Balancing Act: Brand vs Performance Marketing

Matt is the CEO of Pepperjam. An accomplished marketing cloud and digital advertising leader with a 20‐year track record of building and scaling high‐ growth companies and executing successful turnarounds. Matt is responsible for the overall strategic direction and day‐to‐day leadership of Pepperjam. Prior to joining Pepperjam in January of 2018, Matt was the turnaround CEO of Kinetic Social, a Facebook Marketing Partner. Prior to Kinetic, Matt was the co‐founder and COO of 500friends, a leading global SaaS loyalty marketing platform which he sold to Merkle in 2014. Prior to joining 500friends, Matt served as SVP of General Atlantic portfolio company, Webloyalty.com, where he was responsible for the company's revenue generation activities and customer relationships. Previously, he was a co‐founder and SVP of IAC/InterActive's Advertising Solutions Group and SVP and member of the management team credited with orchestrating the turnaround of Ask.com. Matt has also held key roles at Excite@Home.

SESSION:

Deconstructing Today's Digital-First Consumer

Maureen Sullivan serves as COO of Rent the Runway, where she drives growth and delivery of customer experience across all areas of the business. In her role as COO, she oversees numerous functions across the company including brand, marketing, product marketing, communications, design, creative and UX, as well as brand partnerships, fashion, merchandising and production. She also oversees the Customer Experience function -- including the RTR store experiences. In her charter as COO, Maureen helps drives x-functional teams to deliver world-class experiences for RTR customers and reach financial objectives to fuel future growth. Previously, Maureen worked at AOL as President of AOL.com and Lifestyle Brands, where she led all elements of the AOL.com experience including programming, product, and engineering, as well as overseeing strategy, partnerships, and operations. Prior to this role, she was Senior Vice President of Brand, Marketing and Communications at AOL, a role in which she managed brand development and led the global re-branding of AOL. She managed consumer marketing and media investments, as well as public relations, internal communications, and company-wide CSR initiatives. Prior to that, Maureen was Chief of Staff at Google to the Global President of Advertising & Commerce. She serves on the board of the non-profit, Network for Good. Maureen graduated from Stanford University and lives in New York City with her husband and 3 children.

SESSION:

After the Buy Button: CLTV Leakage and Why Marketing Should Own the Customer Experience

"Senior E-commerce and marketing executive with strong business and operational acumen. Clear knowledge of luxury brand building. Develops omni-channel strategies for leading fashion, luxury, retail and beauty companies, with profitable results. Sophisticated understanding of consumer and cultural nuances and trends based on international business and travel. Specialties: Omni Channel Marketing Strategy, Senior Thought Leadership, E-Commerce & Digital Communication, Business Growth & Planning, International Relations, 360 Brand Communications "

SESSION:

From the Ground Up: Using Data to Build a Brand

Michael Harris is a Senior Enterprise Sales Director at Custora. He has spent the last three years helping Custora establish its dominance as the leading predictive customer analytics platform for retailers. Prior to working for Custora, he was an Enterprise Account Executive at Percolate. Michael earned a Bachelor of Business Administration from the University of Georgia. He lives in Brooklyn, NY.

SESSION:

Personalization as a Full-Funnel Strategy: How to Do It At Scale

Mike Lackman is the CEO of Trade Coffee, a technology business that is combining innovations in design, subscription commerce, and data science in order to connect consumers with the country’s best coffee roasters. Since shipping its first box in April of 2018, Trade has made massive strides in realizing its mission of ‘Turning Coffee Drinkers Into Coffee Lovers’, as its roasted-on-demand experience opens the eyes of thousands of customers to the world of specialty coffee every morning. Prior to Trade, Mike was the CEO and majority owner at PetFlow, where he and his team built a rapidly growing and profitable retailer that successfully exited to the country’s largest distributor of pet products in 2017. A strategy and operations expert, Mike is widely regarded within the e-commerce community as a leader in driving profitable growth and building exceptional teams. He is a frequent speaker on the subject, including engagements at Shop.org, the National Retail Federation, the Wharton School, and as the keynote of Australia’s Online Retailer conference in 2014. He has held numerous Operations Leadership roles, including the Operations team at UncommonGoods as well as the management development program at McMaster-Carr. Mike is a graduate of the University of Pennsylvania, where he studied Latin, Ancient Greek, and Italian.

SESSION:

CDPs & Intelligent Segmentation for Personalization at Scale

Michelle Glaser is an analytics leader who has built the analytics team and culture at WW. She is an epidemiologist turned analyst who has a passion for numbers that enables her to effectively build and drive global analytics strategies at WW. She excels at translating ambiguous business needs into actionable problems and identifying the right methodologies to address them. Her passion is helping WW employees use analytic results to drive decision making and improve the business. As a lifelong athlete she knows the dedication and strength it takes to complete any challenge.

SESSION:

Ingredients of a Successful Marketing Team

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for better-fitting clothes paired with exceptional customer service. Onvural is responsible for evolving, innovating, and driving growth in all facets of the business. Prior to CEO, Onvural was the Co-President of Bonobos where she was responsible for evolving and innovating on the end-to-end customer experience. She also served as Chief Marketing Officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across all media channels.

SESSION:

Retention & Customer Lifetime Value

SESSION:

How Leading Retailers Can Use Conversational AI to Drive Sales

Naomi Jacobs is the Director of Social Strategy & Business Development for Qurate Retail Group, the world’s leading video commerce retailer. Naomi has revolutionized the company’s social media strategy at QVC and continues to develop new opportunities across both QVC and HSN. A veteran executive in the social media industry, Naomi has been an integral leader, driving accelerated growth while scaling social and influencer marketing at Qurate.

SESSION:

CDPs & Intelligent Segmentation for Personalization at Scale

Nivy Swaminathan is DVP, Analytics at Hudson’s Bay Company and oversees analytics needs across Saks Fifth Avenue, Saks OFF 5TH, Hudson’s Bay and Lord + Taylor. Nivy joined HBC in 2011 and has held numerous roles with responsibilities focused on solving marketing, promotional and merchandising problems using data. She leads multiple analytical functions, including Customer Analytics & CRM, Web & Marketing Analytics including Multi Touch Attribution and Media Mix Modeling, as well as Business Analytics and focuses on operationalizing growth strategies. Nivy enjoys working with executive leadership to set standards and develop best practices for decision sciences, improve analytic maturity, and build new capabilities across the organization. Nivy received a B.E. (Honors) in Engineering from BITS, Pilani - India.

SESSION:

Creating Customer Experiences That Drive Lifetime Value

Payal Pande is currently VP, Global Loyalty and Benefit Partnerships, at American Express, where she oversees the partnerships strategy, leads new partner development and manages a portfolio of partners to drive deep loyalty with customers. Throughout her career, Payal has worked extensively with Fortune 500 companies to negotiate, structure and launch transformational new partnerships and products across the travel, retail and online commerce industries.

SESSION:

Driving Growth with TV: Linear or Streaming?

Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a technology company focused on measurement and media buying of ads across both linear and streaming TV. Prior to Tatari, Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world. Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.

SESSION:

Creating Customer Experiences That Drive Lifetime Value

Phillip Jackson is a podcaster and co-founder of Future Commerce, a market research and retail consultancy. During his over 15 years of experience creating unique online customer experiences, he has both built and managed digital audiences for some of the world’s most recognizable brands. Phillip is a speaker and a marketer with an engaged global audience topping more than 100,000 monthly active listeners across 4 retail and digital commerce-focused content properties.

SESSION:

In-Store Experience is the Future of Retail

Rachel Shechtman joined Macy's, Inc. as brand experience officer and founder of STORY in May 2018. With more than 15 years of entrepreneurial and brand consulting experience, Shechtman brings her passion for integrating marketing and merchandising to life through new innovative in-store experience strategies. In December 2011, Shechtman launched STORY a rotating concept shop in New York City that changes out its entire store around different themes, including Beauty, Home for the Holidays and Wellness. STORY is often referred to as a living magazine and has received international attention for being the first retailer to launch its signature model 'Retail Media' - a unique blend of brand sponsorships and ever-changing assortments and event programming. Prior to STORY, Shechtman founded Cube Ventures, a retail and marketing consultancy. In 2016, Shechtman was named to the Board of Directors of the National Retail Federation; in 2017 the AAF inducted Shechtman into its Advertising Hall of Achievement; in 2018 Shechtman was named a Henry Crown Fellow by the Aspen Institute. Shechtman holds a bachelor's degree in Economics from Colorado College

SESSION:

Marketing Creative: From Human + Guesswork to Human + Machine

SESSION:

How Leading Retailers Can Use Conversational AI to Drive Sales

Ramesh Ayyagari is the Manager of Digital Product and Strategy at Lane Bryant, the leading size-inclusive retailer transforming the fashion industry. In his role, Ramesh focuses on delivering next-generation digital experiences that drive brand engagement, increase conversions, build customer loyalty, and reduce operating costs. A veteran specialist in digital product management, Ramesh has been an integral leader, responsible for strategic product development, delivering revolutionary consumer experiences and services.

SESSION:

Direct Mail for the Digital Age: Personalized and Attributable Physical Mail at Scale

Ray is a director of growth marketing at thredUP. Ray is passionate about marketing technology and analytics. At thredUP, he has helped scale up and diversify marketing channels across all stages of customer funnel. He also leads the company's internal ad tech system. Outside of work, Ray enjoys fitness, art, and traveling.

SESSION:

Getting Under the Hood with Attribution

Marketing and Ecommerce executive with 20 years’ experience helping Brands connect with customers both offline and online. Frequent speaker and contributor on how brands can leverage trends across Paid, Email, SEO and Social Media landscape. Passions are teaching and mentoring Team members on how to develop digital strategies that help brands connect with their existing customers as well as help them to find new customers.

SESSION:

Marketing Creative: From Human + Guesswork to Human + Machine

Ryan Deutsch is SVP of Global Customer Success at Persado, responsible for advancing the adoption and growth of Persado’s cognitive content solution among its largest enterprise customers on an international scale. He joined the company from Sears Holding Corporation, a long-time Persado customer, where he led one of the largest and most sophisticated digital direct response programs in North America. A 17-year veteran of the digital marketing space, he most recently served as the DVP, Digital Addressable Marketing at Sears, focused on the use of data to personalize digital experiences.

SESSION:

Creating Customer Experiences That Drive Lifetime Value

Sam Yagan has served as the CEO of ShopRunner since 2016, having spent his career building digital companies and brands, such as SparkNotes, OkCupid, Match, & Tinder. Sam led Match Group (Nasd:MTCH) through its IPO in 2015 and remains on its board of directors. Active in the Chicago tech scene and as a venture investor, he also co-founded TechStars Chicago, Firestarter Fund, and Corazon Capital and sits on the boards of Shiftgig, SpotHero, & Brilliant. Sam has a BA from Harvard, MBA from Stanford, and has earned recognitions as one of Time Magazine’s 100 Most Influential People in the World.

SESSION:

Adapting Traditional Retail for Today's Digital Customer

Sarah Nassauer writes about retail and ecommerce for The Wall Street Journal. Over more than a decade at the Journal, she has covered the food business, consumer goods companies, travel and spent time in the paper's Paris bureau.

SESSION:

Level Up the Foundations: Search, Social & Video

Sarmad Saghir is the VP of Acquisition at Adore Me – a disruptive e-commerce startup revolutionizing the lingerie industry by creating fast-fashion, affordable, inclusive intimates – dubbed the online Zara of lingerie. Sarmad leads our acquisition team; responsible for developing, implementing and managing marketing campaigns. For a data-driven company like Adore Me, he plays a key role in enhancing brand awareness as well as driving website traffic and acquiring new customers. Prior to Adore Me, Sarmad spent 9 years within Amazon and has experience growing several successful D2C startups – serving as VP Digital Growth at Hungryroot, and Senior Director of Growth at MM.LaFleur.

SESSION:

Unlocking the Secrets to Loyalty and Retention

Scott is a marketing executive, advisor, and VC for companies in the ecommerce, digital media, and ed tech space. He has served as Chief Marketing Officer for three Internet Retailer 500 companies, and is currently building a marketing function in the Americas for cloud networking giant GTT.

SESSION:

Getting Under the Hood with Attribution

As President of AdRoll, Scott Gifis is responsible for moving the company towards their mission of empowering ambitious brands to grow their business, regardless of budget, resources, or marketing experience. Gifis has a proven track record of outperforming aggressive business growth expectations, often in hyper competitive or uncertain markets, and a passion for building and leading world-class teams.

As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo's North American Mid-Market business.

Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters.

SESSION:

The Balancing Act: Brand vs Performance Marketing

Sean brings a veteran’s perspective to digital media, mobility and social interaction and has held global digital leadership roles at major agencies including serving as Chief Executive Officer of Omnicom Media Group’s (OMG) Digital unit and President and Chief Digital Officer at Publicis’ Starcom MediaVest Group (SMG).

SESSION:

The Science of Path to Purchase in a Customer-Obsessed World

Shawn is a professional Entrepreneur, heavily involved with more than a dozen startup companies over the last two decades, both advising and working in pivotal roles running sales, marketing, technology, strategy and operations for companies in early and high growth stages. He was instrumental in driving Overstock.com revenue from $3M to over $800M in 5 years, providing executive oversight in multiple business areas including marketing, technology, customer service, logistics, and operations. He was also a key player at ChaCha responsible for growing customer base from 12M monthly visits to over 80M monthly visits in less than 3 years, catapulting ChaCha into a top 50 US website and top 5 US mobile website. Currently, Shawn is the Co-Founder of DemandJump, a marketing platform that shows companies where to focus their time and marketing spend to drive revenue, fueled by artificial intelligence.

Shawna Hausman is an experienced senior Ecommerce & Digital Marketing executive with a demonstrated history of working in both retail startups and large retail organizations across a variety of product types (intimate apparel, home goods, baby products, athletic apparel and gear). Shawna has a passion for tapping into new and emerging technologies in order to improve digital marketing efficiency and enhance the overall brand experience online.

SESSION:

Storytelling on Facebook and Instagram

Simon Whitcombe leads the eCommerce, Travel and Emerging Disruptors businesses as VP, Group Lead, within the Global Marketing Solutions team at Facebook. Simon has more than 20 years of traditional and digital media experience in the eCommerce, Entertainment, Travel, Technology and Games industries including being an original founding member of IGN.com in 1996. Before joining Facebook, Simon served as Vice President/GM of the Games and Entertainment Group at CBS Interactive where he oversaw the GameSpot and Metacritic brands. In Simon’s current role, he oversees Facebook’s partnerships with companies such as Amazon, Wish, Uber, eBay, Wayfair and Airbnb.

SESSION:

Doing Well While Doing Good: How TUMI Makes the Connection

Steele Ford has served for 10 years at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. Since 2014, he has led the Strategic Partnerships team at ALSAC, most recently as Senior Vice President. He is responsible for advancing key strategies for cause marketing, sponsorship, campaigns and promotions, and employee engagement programs. Steele’s team had doubled its annual revenue from just over $100M to almost $200M during his 5 year tenure as Senior Vice President. Today, more than 100 of America’s most recognized brands partner with St. Jude to drive critical funds and awareness for the hospital’s lifesaving mission. In addition, Steele and his team have forged multiple partnerships with professional sports leagues, including the NFL, NBA, PGA and the LPGA. Also, during his tenure, the Strategic Partnerships team has grown their workplace giving program to include more than 1,600 companies. Prior to joining ALSAC, Steele served as Executive Director of Harbor of Health, a primary care clinic and wellness center developed in coordination with a national demonstration project for healthcare improvement. During his tenure, Harbor of Health achieved a No.1 national ranking in patient satisfaction by the American Academy of Family Physicians’ prestigious TransforMed program. Steele started his career with the Memphis Redbirds, the Triple-A minor league baseball affiliate of the St. Louis Cardinals, where he advanced to the position of Assistant General Manager. While with the Redbirds, he supervised the baseball and ballpark operations for the team and nationally-recognized AutoZone Park. A native of Wilson, Arkansas, Steele graduated with honors from Rhodes College with a Bachelor of Arts in History. He also holds a Master of Science in Sport and Leisure Commerce from the University of Memphis. He and his wife Megan are the proud parents of two daughters; Merrill (16) and Lydia (12).

SESSION:

Getting Under the Hood with Attribution

Stephen Kuhl is the co-founder and CEO of Burrow. Burrow reinvented the furniture industry by offering clever, comfortable, and long-lasting furniture - that ships direct-to-consumer in one week. Burrow was recently named one of Fast Company’s Most Innovative Companies and its sofa won TIME’s Best Inventions 2018. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania.

SESSION:

The Ingredients of a Successful Marketing Team

"Over the last 20 years, Steve Lewis has been a leader in information technology sales and sales management. As vice president of sales at Optimizely, Lewis manages all aspects of sales for Optimizely's experimentation platform to media, travel, retail, high tech and financial services throughout the Eastern region of North America. Prior to joining Optimizely, Lewis has held a series of positions at leading organizations including Paychex, Dell, Oracle and Amazon. He has developed and led the efforts of highly skilled and performing sales teams and professionals from the national, regional, and district level. Lewis received his bachelor's degree in organizational management from Ashford University and accounting and management from the University of Cincinnati. He has completed numerous executive leadership and sales management training programs during his career including an executive scholars program from Northwestern University, Kellogg School of Management."

SESSION:

Unlocking the Secrets to Loyalty and Retention

Sunil is a marketing executive with a proven track record for building high performing teams at Amazon, Intuit and ​Zulily. He is the SVP of Marketing at Thrive Market, a membership-based market that makes high-quality healthy products for every lifestyle.

More recently, he led the consumer marketing teams at ​Zulily ($1.5B in annual revenue and 25MM emails sent/day) and the global Paid Social efforts at Amazon ($120M budget/yr with Facebook and Twitter).

SESSION:

CDPs & Intelligent Segmentation for Personalization at Scale

Tamara Gruzbarg is an expert analytics executive who has lead data initiatives across multiple industries including digital, publishing, finance, research, consulting & retail. Tamara joined ActionIQ as Head of Industry Insights after having been a client of the platform herself at multiple organizations. In this role, she works with clients to realize the value of the insights that live in their data and the power of ActionIQ to make data-driven marketing a reality. In her previous roles as SVP of Data, Analytics, and Consumer Insight at Meredith Corporation (formerly Time Inc.) and VP of CRM and Analytics at Stuart Weitzman (acquired by Coach Inc.), Tamara designed and implemented successful data-driven ML-powered solutions in areas of Customer Acquisition, Personalization, CRM and Campaign Management.

SESSION:

Direct Mail for the Digital Age: Personalized and Attributable Physical Mail at Scale

Tatiana has been leading marketing and growth for some of the fastest growing B2B and B2C startups in the Bay Area. For more than 8 years, she helped companies establish and scale ROI-driven global marketing teams. Recently Tatiana joined Lob, the world's 1st intelligent API for automated direct mail and address verification. Lob's modern technology helps innovative companies keep customers engaged, increase renewals and scale revenue.

SESSION:

The Balancing Act: Brand vs Performance Marketing

Tom Montgomery is a Co-founder & the Chief Digital Officer @ Chubbies, the brand that is spearheading the fight against the ever-expanding work week as Warriors of the Weekend. Tom leads all things related to the digital experience at Chubbies including Marketing, E-Commerce, Data & Analytics, and Customer Experience. Prior to co-founding Chubbies, Tom was an associate at Ridge Ventures, a San Francisco based venture capital firm focused on early stage media, e-commerce, and technology investing. Tom graduated from Stanford University in 2008 with a degree in engineering and is a Capricorn.​

SESSION:

Measuring Up: How Dagne Dover Uses Customer Metrics to Drive Growth

Vadim is Dagne Dover’s VP of Consumer Growth and Insight, and serves as an integral part of both the operations and marketing teams. The company’s first full-time employee, Vadim leads all business intelligence and advertising, and is responsible for aligning the company’s business goals and processes. Vadim’s vast experience in consumer behavior has contributed to his success in growing Dagne Dover’s strong online presence, social media following, and customer retention. Prior to Dagne, Vadim spent nearly 7 years at Kantar Worldpanel working with household name brands in the personal care and beverage industries on survey analysis, data insight, brand building, and marketing strategy. Vadim was born in Kiev, and currently lives in Connecticut. A graduate of NYU, he loves New York - the home of Dagne Dover. He loves the universe, ambient music, photography, video games, newness, IPAs, Laphroaig, seasons, all nerdy, beautiful, and moody things.

SESSION:

Partnership Performance: a Discussion with Squarespace

Veronica Gauthier is the Director of Key Accounts at Acceleration Partners. Veronica has over twelve years of experience in affiliate and performance marketing and oversees AP’s largest and most complex clients including Airbnb, StubHub, adidas, Target, The Home Depot and Casper. Veronica’s career has included several years at NBC Universal as an in-house manager responsible for the performance marketing of several digital brands under the Golf Channel umbrella. Veronica is proud to have been a guest lecturer on performance marketing at MIT where she spoke on the importance of communicating with data.

SESSION:

The Future of DTC Brands

Web Smith serves as the founder of 2PM, the premium B2B commerce source for industry executives. He was the cofounding CMO of Mizzen+Main, the performance menswear brand. He’s also managed commerce on the digital publishing side as the Director of eCommerce at Gear Patrol. He is currently an angel investor through 2PM and venture scout for GGV Capital.

SESSION:

MC: CommerceNexty's

Yao is the Founder of The Hatchery, an organization instrumental in developing the New York technology ecosystem with an international advisory consultancy and incubator. She leads up the enterprise incubator in innovating products with corporate partners -- from ideation, development, sales, funding to exit. VR, AR, AI is a major focus particularly around building the future of education. Yao was named by Forbes as one of 11 women at the center of New York’s digital scene and TechWeek’s 100 most influential people in tech.

Yao is a sought after speaker in areas of building internet companies, technology, social media, and entrepreneurship. Yao and her efforts have been featured in Fortune, Inc Magazine, The Miami Herald, Reuters, Daily News, Red Herring, Crains, American Venture. She has a particular passion for helping entrepreneurs, women, and social causes with projects in place to build global communities, push more women into executive positions.

SESSION:

How Mastering Retention Can Fuel Acquisition

Yoav Susz leads Optimove’s New York-based Revenue team, where he is playing a major role in Optimove’s continuing growth in the US market. Yoav specializes in helping retail brands build emotionally-intelligent retention marketing strategies that focus on leveraging each brand’s core identity. In his position, Yoav focuses on building relationships with partners across the Americas. Prior to joining Optimove, Yoav served as a corporate litigator for Israel’s leading law firm, where he represented some of the world’s leading technology companies. Yoav holds an LLB from The Interdisciplinary Center and an MBA from the Stern Business School at NYU.

SESSION:

The Future of DTC Brands

Zia is the Chief Global Content Officer at Shoptalk, a retail innovation conference that grew to 8,400 attendees in just three years, and the Co-Founder of Groceryshop, a conference focused on the transformation of grocery and CPG. Before Shoptalk, she was a VP/Research Director at Forrester Research where she oversaw the digital store and omnichannel research. Zia holds a BA from Dartmouth College and an MALD from The Fletcher School at Tufts University.